Curious about how strategic partnerships succeed in a digital world?
International CES Speaker Wes Nichols (@wesnichols) of MarketShare joined Oracle Social, SAP Customer Engagement Solutions, Scott Maloney and many others in tweeting about a new blog post on the strategy+business website titled "Five Rules for Strategic Partnerships in a Digital World":
Written by strategy&'s managing director for Digital Services Christopher A.H. Vollmer and it's chief strategy officer for Digital Services Matt Egol, the post describes five key rules for strategic partnerships in the digital age that they've gleaned from their work with senior leaders at major companies:
- Never innovate alone.
- Understand that no single company has a lock on user preferences.
- Focus first on a great user experience, not the value exchange.
- Strike the right balance between scale and customization.
- Treat your partnership like your business.
And while we're on the subject...
For more on competition in the digital economy, check out the video below of a recent panel discussion on the topic of "Digital Revenue Optimization 2.0" hosted by the Digital Marketing Exposition & Conference and featuring the following panelists:
- Sital Banerjee, Philips
- Richard Frankel, RocketFuel
- Wes Nichols, MarketShare
- Ruud Wanck, GroupM
WYSKR at International CES
In the run-up to International CES, WYSKR kept an eye on the content being shared on social media by the event's speakers. When that content received significant attention on social, WYSKR shared it with you.
Because great events curate great speakers, and great speakers know - and often share - great content when they see it.