Curious about how media companies can make multichannel networks profitable?
International CES Speaker Dan Sweeney (@d_sweeney) of the Allant Group joined the Media and Entertainment Services Alliance and many others in tweeting about a recent post on Fobes.com about how large media firms can "make multichannel networks a growing and profitable part of their portfolios":
“@strategyand: How Media Cos Can Make MNCs Profitable http://t.co/lU1d02iz4J via @forbes @chrisvollmer @kristinav @sdb20 digital #video"
— Christopher Vollmer (@chrisvollmer) December 19, 2014
In the post, which is adapted from an article on the strategy+business site, authors Christopher A. H. Vollmer, Sebastian Blum and Kristina Bennin describe four strategies large media companies can pursue to benefit from the rise of MCNs:
- Platform diversification
- Global expansion
- Content creation
- Monetization
And while we're on the subject...
For more on multichannel networks, check out the video below of a recent panel discussion on the topic of "Multichannel Networks, the Next Wave in Entertainment and Media Programming" hosted by Digital Hollywood and featuring the following panelists:
- John W. Ferrie, Senior Counsel, YouTube/Google
- Alan Friel, partner, Baker Hostetler
- Yemi Adegbonmire, Associate Principal Counsel, Walt Disney Company
- Thom Zadra, Head of Business Development for Video at Yahoo!
- Dan Schechter, Managing Director and Partner, Global Media, Entertainment & Technology practice, L.E.K. Consulting
- Judith Dornstein, Esq., Law Offices of Judith C. Dornstein, Moderator
WYSKR at International CES
In the run-up to International CES, WYSKR kept an eye on the content being shared on social media by the event's speakers. When that content received significant attention on social, WYSKR shared it with you.
Why?
Because great events curate great speakers, and great speakers know - and often share - great content when they see it.
A list of links to all of WYSKR's International CES content is now available via this post. Thanks for reading and let us know what you think!