The Data Driving WYSKR Strategy

As mentioned in "WYSKR & The Two Types of Curiosity," competitors in the new marketplace of ideas are facing a couple of big challenges:

  1. Competitors and customers alike are being swamped by a flood of content, and 
  2. this content increasingly must compete for attention on mobile devices, which excel at enabling distraction.

WYSKR's goal is to help address these challenges.  

How is WYSKR going to do this? By letting data drive its strategy. 

If your organization competes in the new marketplace of ideas by publishing content online, chances are that your customer engagement data looks something like this:

  • The top 10% - 20% of your content drives 90% of customer visits.
  • The majority of customer visits to your "top 10%" content occurs within a 2-3 day window of time.
  • The majority of customer visits to your "top 10%" content occurring within a 2-3 day window of time takes place on a mobile device.
  • The majority of customer visits to your "top 10%" content occurring within a 2-3 day window of time taking place on a mobile device are referred by social media.

This data defines the "what, when, where and why" of WYSKR's strategy.  We'll be talking about those "4 W's" as well as the "how" and the "who" of WYSKR's strategy in our next post.