Hi, I'm Vernon Marchal, founder and president of WYSKR Inc. Thanks for visiting our site.
WYSKR is a start-up developing a new engagement platform designed to capture more value from digital content. On our homepage you can get an early look at the platform and learn more about what we're doing.
A bit about me: I've worked in digital media for about 20 years - the past 6 1/2 with Harvard Business Review. I started my career as a public defender in Manhattan (a tale for another time). You can check out more of my background on LinkedIn. I also tweet at @VernonMarchal.
How did WYSKR get where it is today? Below is the story in three micro-chapters, which I'll be fleshing out in our blog.
In each chapter, I'm giving a shout out to some of the people who played a particularly valuable role (a WYSKR "MVP"). I'm also highlighting a book or video that was especially instructive at the time.
Chapter 1: The "Aha" Moment
In the spring of 2013, the idea for WYSKR got its start as a final project in the "Instructional Design Studio" class at the Harvard Extension School.
Chapter 2: Design Chops
Chapter 3: Strictly Business
In the summer of 2014, WYSKR's strategy and business model were refined at the MIT Enterprise Forum Start Smart class.
What You Should Know Regarding WYSKR
- We're passionate about capturing more value from digital content.
- WYSKR's mantra is "be curious."
- We believe people are most engaged - and at their best - when they're being curious.
- WYSKR's strategic first principle is: engagement = "being in the moment."
- WYSKR's mission is to maximize the value of these moments.